BEAUTY MEETS LUXURY

Zalando Beauty | Art Direction

Concept development and art direction for a cross-category campaign blending designer fashion, jewelry, and beauty within a shared visual language.

Working in a neutral palette, the project explored texture and tactility - sheer fabrics, reflective metals, luminous skin, and organic elements such as shells and stone. The challenge was to create cohesion across categories without hierarchy, allowing jewelry and beauty to exist as extensions of the same aesthetic narrative.

Set within a minimal studio environment, the result felt intimate and elevated - a study in quiet luxury where product, material, and body merged into one restrained yet sensual composition.