I help brands build intentional visual worlds.
From the first concept to the final frame, shaping campaigns and films through creative, art and film direction.

I help brands build intentional visual worlds.
From the first concept to the final frame, shaping campaigns and films through creative, art and film direction.

Fashion · Beauty · Hospitality · Wellness

Fashion · Beauty · Hospitality · Wellness

Selected work

I'm drawn to timeless yet contemporary visual worlds, with a focus on texture, atmosphere and detail. I love exploring the potential of an idea and finding the right way to bring it to life, making sure every element comes together naturally and feels part of the same story.

Selected work

A curated selection of visual worlds, aesthetics, and directions I’m drawn to - spanning beauty, fashion, and still life. This body of work reflects my ongoing exploration of mood, texture, and emotional clarity.

View all work →

Services

Creative Direction

From the initial idea to the overall visual language, shaping the concept, mood and narrative into a clear and cohesive vision.

Creative Direction

From the initial idea to the overall visual language, shaping the concept, mood and narrative into a clear and cohesive vision.

Art Direction

Translating the creative vision into images through casting, styling, composition, light and set design.

Art Direction

Translating the creative vision into images through casting, styling, composition, light and set design.

Film Direction

Developing concepts and treatments, shaping the visual storytelling, directing on set and guiding the film through post-production.

Film Direction

Developing concepts and treatments, shaping the visual storytelling, directing on set and guiding the film through post-production.

Spatial Photography

Photographing interiors, architecture and spaces with a focus on natural light, materiality and atmosphere.

Spatial Photography

Photographing interiors, architecture and spaces with a focus on natural light, materiality and atmosphere.

View all work →


Monika Maślanek
Creative Direction
& Film

10+ years
in branding
and visual storytelling


Formerly Senior Beauty Art Director at Zalando. Freelance since 2026.

I collaborate with established and emerging brands to build refined visual identities across stills and moving image. Working across international productions, I lead projects from concept to execution, shaping tone, atmosphere, and narrative with clarity and restraint.

My focus lies in luxury beauty, hospitality and wellness, creating visual worlds that feel quiet, sensual, and enduring.


Formerly Senior Beauty Art Director at Zalando. Freelance since 2026.

I collaborate with established and emerging brands to build refined visual identities across stills and moving image. Working across international productions, I lead projects from concept to execution, shaping tone, atmosphere, and narrative with clarity and restraint.

My focus lies in luxury beauty, hospitality and wellness, creating visual worlds that feel quiet, sensual, and enduring.


Let’s Connect

Contact Info

Based in Berlin, Germany

mail@monikamaslanek.com