DARK RADIANCE

Zalando Beauty | Art Direction

Developed the creative concept and art direction for a unisex beauty campaign introducing Zalando Beauty’s newest hydrating selection, overseeing production and post-production to ensure a cohesive visual identity.

Inspired by mermaid-core, the narrative explored hydration as light and texture - luminous skin, reflective surfaces, and fluid composition. Water functioned as both setting and metaphor, shaping an editorial presentation of serums, body care, hair styling, makeup, and nail assortments.

Featuring an inclusive cast and a gender-fluid approach, the campaign positioned the category as bold and aspirational while remaining accessible across both women’s and men’s platforms.