GLIMPSE OF SUMMER

Zalando Designer | Art Direction

I led the creative concept and art direction for a two-day designer summer campaign in Lanzarote, directing film while simultaneously leading art direction on set and supervising photography by Marco Imperatore.

Working across motion and stills in parallel allowed us to build a cohesive visual language within a condensed production schedule - shaping both atmosphere and product narrative with clarity and intention.

Shot on film, the campaign embraced an analog softness: warm light, tactile textures, and a quiet sense of stillness. Rather than leaning into overt commercial intensity, we focused on moments of pause and reflection, allowing the designer assortment to exist within a slower rhythm of summer.

The result positioned Zalando’s designer category as quietly aspirational: refined yet approachable, elevated yet deeply human.