AUTUMN NOSTALGIA

Zalando Designer | Art Direction

An autumn story by Patrick Houi, shaped around texture, light, and quiet strength. I developed the concept and led the art direction, guiding the project from initial alignment through post-production.

Blending studio and location shots in natural daylight, the campaign moves between open landscapes and minimal studio set up. Tailored silhouettes and earthy tones are set against rugged terrain and soft studio backdrops, creating a dialogue between refinement and raw nature.

The result feels intimate yet expansive: designer pieces grounded in real light, real space, and a mood of timeless resilience.