MERMAIDCORE EDIT

Zalando Beauty | Art Direction

A trend-driven beauty edit spotlighting the mermaidcore aesthetic on Zalando Beauty. The concept focused on showcasing glitter-infused makeup, high-shine glosses, and iridescent pigments through elevated, close-up visuals.

Balancing editorial impact with commercial clarity, the project translated a digital trend into shoppable inspiration, highlighting key assortment in a bold yet refined way.