MIDNIGHT BEAUTY

Zalando Beauty | Art Direction

Conceived as a refined alternative to traditional Halloween moods, Midnight Beauty moved away from costume-driven looks toward a more elevated, nocturnal expression of self.

I developed the creative ideation and visual direction, shaping the concept around transformation through texture: glitter pigments, neon oils, liquid shine, and reflective highlighters. In collaboration with a beauty content creator and professional makeup artist, the looks became immersive rather than illustrative.

Directed by Stini Roehrs, the film unfolds as a cosmic drift, the moment you dissolve into music, light, and persona. Hypnotic and atmospheric, the campaign positioned Zalando’s party assortment not as disguise, but as a powerful tool for self-creation.