THE SKINCARE EDIT

Zalando Beauty | Art Direction

Filmed by Rosalie Di Natale, this skincare-focused edit was created with Zalando’s emerging beauty customer in mind: grounded in everyday rituals rather than high-gloss perfection.

The concept centered on inclusivity and authenticity: real people, diverse skin tones, and simple, tactile routines. Basic skincare products became the protagonists through touch, texture, and proximity - cream pressed into skin, tools gliding, water, breath.

An ASMR-inspired soundscape enhanced the sensory experience, allowing the viewer to feel the ritual rather than just observe it. The result was intimate, accessible, and quietly contemporary, positioning Zalando Beauty as part of daily life, not just aspiration.