THE SPRING EDIT

Zalando Beauty | Art Direction

As Senior Beauty Art Director, I co-shaped a new visual direction for Zalando Beauty, shifting from product-heavy imagery toward a more tactile, sensory experience of makeup and skincare -focusing on texture, luminosity, and skin.

I led and executed monthly campaigns to continuously refresh the Beauty homepage, balancing commercial clarity with aspirational softness. Alongside campaign production, I developed a reusable beauty visual library: textures, model imagery, and compositional assets, creating consistency across the year.

I established updated visual guidelines, onboarded and mentored junior art directors, and led cross-functional workshops to align creatives and production teams around a unified beauty direction.