Zalando Beauty by Pablo Freda
Developing an aspirational and bold campaign for Zalando Beauty's Fall on-site update involved collaboration with photographer Pablo Freda and makeup artist Janina Zais. We curated glamorous and vampy makeup looks, drawing inspiration from the latest industry trends like mermaidcore and phygital beauty. These looks seamlessly blended futuristic elements with a darker glam goddess aesthetic, encapsulating the spirit of 23' trends.